Privacy Notice

1. Who we are

We are MatLogica Limited, a UK-based business selling licensed software. Our website is used for marketing and informational purposes only.

Contact details:
Email: info@matlogica.com

2. What data we collect

We do not collect personal data directly through forms, accounts, or email subscriptions.

However, when you visit our website, limited personal data may be collected automatically through third-party analytics and marketing tools, including:

• IP address (truncated/anonymised where possible)
• Device and browser information
• Approximate location
• Pages visited and interactions
• Usage behaviour (such as clicks, scrolling, and navigation)

3. Tools we use

We use the following third-party services:

• Google Analytics 4 (GA4) - to understand how visitors use our website
• Hotjar - to analyse user behaviour and improve website usability
• LinkedIn Insight Tag - to measure the effectiveness of LinkedIn advertising and show relevant ads

These tools may use cookies or similar technologies.

4. Cookies and consent

Non-essential cookies (such as analytics and marketing cookies) are only used with your consent.

You can:

• Accept or reject cookies via our cookie banner
• Change your preferences at any time by clicking the "Cookie Settings" link in the footer

5. Legal basis for processing

Under UK GDPR, our legal bases for processing are:

• Consent - for analytics and marketing cookies
• Legitimate interests - to understand how our website is used and to improve performance (where applicable)

6. Data sharing

We do not sell personal data.

Data may be processed by our service providers (such as Google, Hotjar, and LinkedIn) acting as data processors on our behalf. Some data may be transferred outside the UK, with appropriate safeguards in place.

7. Data retention

Data is retained in line with the default retention periods set by our analytics and marketing tools, unless we configure shorter periods.

8. Your rights

You have the right to:

• Access your personal data
• Request correction or deletion
• Withdraw consent at any time
• Object to certain processing
• Lodge a complaint with the UK Information Commissioner's Office (ICO)

ICO website: https://ico.org.uk

9. Changes to this notice

We may update this Privacy Notice from time to time. The latest version will always be available on this page.